Originally
founded as a studio in 1897 within a large
ceramic company, James Macintyre & Co.
Moorcroft pottery soon made its mark on
the world. Designs came from 24 year old
William Moorcroft who personalised each
piece of pottery produced with his own
signature or initials. This did little
for James Mcintyre’s name and reputation,
and in 1912 the inevitable split occurred.
William marched his workforce across Cobridge
Park to a new factory in Sandbach Road
where Moorcroft pottery is still made today.
Money came from Liberty, the famous London
store and Liberty continued to control
Moorcroft until 1962.
Today, Moorcroft leads the world of art
pottery with its own distinctive design
style. With added value coming from the
skills and craftsmanship of a dedicated
workforce, Moorcroft is selling more of
its magnificent ware all over the world
today, than it did even in its previous
heyday in the mid-1820’s
